Case Study: Driving High-Value Leads

Client: Homeland Contractors, a full-service outdoor home improvement company with over 20 years of experience serving Northern Virginia

Challenge: Homeland Contractors, known for their expertise in landscaping, hardscaping, outdoor kitchens, and more, had primarily relied on word-of-mouth referrals and traditional marketing methods to generate business. While their reputation in the community was strong, they recognized the need to modernize their marketing strategy to capture a broader audience and generate consistent leads, especially in the competitive Northern Virginia market.

Solution: To support the launch of their new website and elevate their digital presence, Homeland Contractors turned to digitize for a comprehensive paid media strategy. Digitize developed a targeted Facebook ad campaign that aimed to reach a highly specific audience of pre-qualified leads. In tandem with the ad efforts, the new website was designed to convert visitors into leads with a user-friendly interface and lead form submission options.

Results:

• Achieved a 15x return on ad spend, driven by multiple high-value projects resulting from the leads generated through Facebook ads.

• Generated over 150 pre-qualified leads from April to December 2024.

• The new website attracted over 1,000 unique visitors, with 93 lead form submissions, yielding an impressive 10% conversion rate.

This campaign clearly demonstrated how a blend of strategic paid media, a modernized digital presence, and a targeted lead generation approach can drive both short-term results and long-term growth. By diversifying their marketing strategy, Homeland Contractors not only gained valuable leads but also positioned themselves for sustained success in a competitive market.