Case Study: Growing @Journeythrufoods into a Brand Partnership Magnet

Client: @Journeythrufoods, a social food blog on Instagram and TikTok

Challenge: @Journeythrufoods aimed to expand its reach, boost engagement, and secure brand partnerships, but needed a more strategic approach to stand out in the competitive food content space.

Solution: Digitize worked with @Journeythrufoods to develop a comprehensive digital strategy that included a mix of paid media campaigns, high-quality organic content, and a cohesive brand identity across Instagram and TikTok. The goal was to grow followers, increase engagement, and position the blog as an attractive partner for food brands.

Results:

• Grew the blog’s following to 1,600+ followers across Instagram and TikTok.

• Secured 10+ brand deals with food-related businesses, solidifying @Journeythrufoods as a trusted influencer in the industry.

• Achieved over 50,000 views, boosting visibility and engagement across both platforms.

• Created a highly engaged audience that was not only following but actively interacting with the content, resulting in a more loyal fan base.

By combining targeted paid media efforts with strong organic content and a unified brand strategy, @Journeythrufoods successfully turned its social media presence into a powerful tool for brand partnerships and growth. This campaign demonstrates the effectiveness of a well-rounded strategy in turning social platforms into a key revenue driver and a go-to resource for food brands.